Demon Bikini was built with one clear purpose: to create high quality swimwear that makes women feel confident, powerful, and unapologetically themselves.
Before launching this brand, I spent over a decade working in the automotive industry — a fast-paced and male-dominated space that taught me resilience, discipline, and how to build something from the ground up. It shaped my work ethic, but it also showed me what it feels like to be underestimated.
I am also a mom. My son is the reason behind so much of what I do. I want him to grow up knowing that no matter what life throws at you — even when your world feels like it has been turned upside down — you can still rebuild, push forward, and create something meaningful. Demon Bikini is a reflection of that mindset.
The idea came from a gap I kept running into. I loved high-end swimwear, but I wanted something made in America, built with quality, and accessible for women who still wanted that same confident, elevated look. I saw the gap — and I filled it.
Every Demon Bikini is handmade in the USA, and that is something I am incredibly proud of. We focus on premium materials, flattering fits, and styles designed to enhance your natural shape — not hide it. Each piece is created with intention so that when you put it on, you feel confident the moment you catch your reflection.
Alongside building this brand, I stepped into the world of offshore powerboat racing and became the only female driver in my class. Competing in a high-speed, high-pressure environment against seasoned competitors has reinforced everything this brand stands for — confidence, resilience, and the willingness to show up and stand out, even when you are the only one doing it.
Demon Bikini has grown beyond swimwear. We are expanding into athletic wear — leggings, shorts, and sports bras — along with board shorts and custom sublimated pieces like race jerseys, shirts, hoodies, and more. Every product is designed with the same attention to quality, performance, and style that built this brand from the beginning.
One of the most rewarding parts of this journey has been connecting with customers in real life — at races, events, and meetups. Giving back to the community and being part of something bigger than just selling a product is a huge part of what Demon Bikini stands for.
This is not just about swimwear. It is about confidence, strength, and proving to yourself that you are capable of more than you ever thought possible.
